The creative method that works for everyone.

For thousands of years, innovators have used five simple patterns in their inventions, usually without knowing it. These patterns are now embedded into the products and services you see around you today. Think of them as the DNA of a product or service. This book is about a method of creativity that allows you to harness those patterns and apply them to anything that you want to innovate.

—Drew and Jacob

Our Introduction

Nominated for Innovation Book of the Year

This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture.

For the past 18 years, we have had the opportunity to work with a team of experts from SIT Ltd. to proactively apply these techniques to create new breakthrough innovations. You can read about some of these innovations in our book, or talk with them directly about applying the method in your organization.

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