For thousands of years, innovators have used five simple patterns in their inventions, usually without knowing it. These patterns are now embedded into the products and services you see around you today. Think of them as the DNA of a product or service. This book is about a method of creativity that allows you to harness those patterns and apply them to anything that you want to innovate.
This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture.
For the past 18 years, we have had the opportunity to work with a team of experts from SIT Ltd. to proactively apply these techniques to create new breakthrough innovations. You can read about some of these innovations in our book, or talk with them directly about applying the method in your organization.
“Creativity, much like happiness, follows predictable patterns. Once you break the code something incredible happens: not only can we scientifically study creativity, but we can practice until we become experts. Meaning and engagement at work are not discovered by inventing false realities or looking outside of your job, but by shifting your perspective on the facts within that environment. Boyd and Goldenberg brilliantly create a blueprint not only for creativity but for a renewed awareness of how to find the resources you need to be happy and successful at work.” —